Entrepreneur and founder of Embark, Otara opened the brand’s 10 th store at K-Zone, Ja-Ela on the 29 th of September. “Embark is a brand that targets the new and growing socially-conscious consumer. I believe that the shopping of the future should have a direct link to support social causes in order for us to prosper as a society, in a country where all lives are equally valued,” she said.

The store offers an all-inclusive shopping experience for the family, including your pooch friend; with an array of fun and fabulous graphic tees, flip-flops, bags, and colorful fashion and doggie accessories. All profits are channeled towards rescues, treatment, vaccination and sterilization programs and adoption days that are conducted three times a month.

The opening at Ja-Ela is just another step towards Otara’s and Embark’s mission of reaching the far corners of our island with its philosophy of leading a compassionate lifestyle.